Tuesday, October 30, 2007

Caesars Win!

I couldn't say it better than the press release issued yesterday: "Leo Burnett/Chicago has been selected by Harrah's Operating Company, Inc., a wholly-owned subsidiary of Harrah’s Entertainment, Inc., the world's largest provider of branded casino entertainment, to direct all advertising and marketing communications for its Caesars® brand globally following a competitive review.

The move comes as Harrah’s plans to expand the Caesars franchise globally and spend more than $1billion to expand and renovate its flagship property in Las Vegas. It also marks the first time Harrah’s has hired a single agency of record, unifying all marketing efforts for the Caesars properties under one global agency."

Leo Burnett partnered with marketing services sibling Arc to win the pitch and we are very excited to share the good news!



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