Monday, September 24, 2007

LB and Arc Hit Ad:Tech London

If you're in London this week and you want to see a show starring Kav (from the Happy Mondays) and/or Jersey Budd, stop on by Ad:Tech. That's where we're hosting a panel discussion focused on how technology is affecting the music industry and how brands work with bands. (After the panel, Kav and Jersey Budd will hit the stage atAd:Tech party, hosted at the Collection in Kensington.) Oh, this all goes down on September 26th.

Two other LB-related panels will be taking place during Ad:Tech. Ben Hourahine, Futures Editor at Leo Burnett (yes, he DOES have the coolest job at the agency) will participate in a discussion on Digital Privacy: How to Respect Your Consumers. This panel will examine the important duality: the need to innovate technologically while protecting the most important person in the digital business transaction: the consumer.

John Frood, one of our best and fav planners, be leading a provocative discussion on how mobile technology and social networks are redefining marketing. He'll be joined by a bunch of his equally-accomplished peers (i.e. Karenza Rayment of, James Harris of Diffiniti and Dan Ng of DDB.)

Click here for more info on all the happenings.

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