Thursday, September 20, 2007

Creative Leaders Chosen for Buick-Pontiac-GMC

We have good news from Leo Burnett USA today. The creative leaders for the Buick-Pontiac-GMC account have been named - and, although I get paid to say it, these guys are a formidible group of creatives.

Peter McHugh (the guy in the picture) will be the creative lead on GMC. He just joined the agency from Carmichael Lynch in Minneapolis, where he was chief creative officer and a managing partner.

Before working at Carmichael Lynch, he was executive creative director and partner at 180/Amsterdam, where he helped win adidas’ consolidated global business in partnership with TBWA and put 180 among the three "Agency of the Year" nominees at Cannes in 2004. He's also been singled out as one of the top 10 creative directors in the world by Creativity Magazine and has won numerous creative accolades during stints as group creative director at Fallon Minneapolis, executive creative director at Chiat/Day Toronto and a creative director at Y&R Chicago. Seems he's already making headlines.

The creative team leading Buick is Jon Wyville and Dave Loew. They recently joined Leo Burnett Chicago from Y&R Chicago in March. (At Y&R, they created award-winning work for Miller Brewing Company, NASCAR and Sears.)

We'll continue to service the Pontiac business under the leadership of Jeff Cruz, 37. He's worked on all kinds of noteworthy Pontiac initiatives, including the annual NCAA campaign, MySpace, Pontiac Garage in Times Square and Second Life Motorati Island. He picked up two Gold Cannes Lions in the process, too.

Like I said - good line up, eh? We're looking forward to seeing what they create ... I'm sure I'll have some great campaigns to share soon!


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