Thursday, October 4, 2007

Our Latest "Solar-Powered" Billboard

Those lucky enough to score a ticket to a Cubs playoff game this weekend will see the next great McDonald's outdoor effort when they enter Wrigley Field.
Following the success of "Sundial" (the most-awarded piece of outdoor advertising in 2007) Leo Burnett is once again harnessing the power of the sun for McDonald's. A new living billboard has been created (with the help of a horticulturalist) to promote McDonald’s fresh salads. The vertical garden, placed right outside Wrigley Field in Chicago, boasts sixteen types of lettuce which are actively growing to form the words “Fresh Salads”.


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