Thursday, October 18, 2007

Howie Mandel Honors Arc Malaysia

Last night, “Deal or No Deal” comedian Howie Mandel emceed the Direct Marketing Association's awards during the DMA07 Exhibition & Conference. Mandel gave Arc/Malaysia the USPS Gold Mailbox Award.

This award is sponsored by the US Postal Service and it honors a campaign that "employs mail in a ground-breaking way." The winning campaign was titled “The Greatest Show on Earth” and was created for the Direct Marketing Association of Malaysia. The goal of the piece was to promote the annual direct marketing award show and it used the theme of “The Greatest Show on Earth.” The mailing featured a bright circus caravan with miniature circus animals and an entry letter that included a miniature trainer’s whip. The pack "whipped up" (geddit??) strong interest the show, drawing 196 entries in a country with fewer than 15 direct marketing and interactive agencies.

Thanks, Howie!!



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