Friday, February 29, 2008

Best memo...ever?


SUBJECT: Manliness runs rampant at 35 West Wacker

COPY: Do you love mustaches and hate cancer? Then head to the 15th floor lounge today, Friday the 29th, from 4 - 5 p.m.

For the entire month of "Movember" ("mo" is Aussie slang for moustache) 24 of your fellow employees grew mustaches to "change the face of men's health" and raise money for Prostate Cancer research. They also challenged the Leo Burnett Down Under office and beat them in both the "style" and "donation" department. The final result? Arc/Burnett Chicago raised $7,000 (AND with your help, maybe $1,000 more) to hate all over Prostate Cancer.

For a $10 donation you can get your very own SIGNED Men of Movember 2008 calendar, sample delicious Swiss chocolates (provided by the officiating "neutral" judge from Switzerland, Mike Moore, Nestlé/Vevey) AND provide you and your'n with 365 days of uninterrupted fun.

Just head to the 15th floor lounge today from 4 - 5 p.m.

x's and mo's,

Labels: , , ,

Wednesday, February 20, 2008

You Buy What You Vote

As the Spanish elections approach next month, Leo Burnett Spain decided to ask: Does who we vote for have anything to do with our preferences in regards to what we buy?

As it turns out, yes.

Madrid-based ad agency Vitruvio Leo Burnett, in collaboration with Spain’s leading ‘GAD’ Institute, has developed an intriguing study about the purchase behavior of Spaniards and its relationship to political tendencies and voting choices.

According to Marta Aguirrezabal, President of Vitruvio Leo Burnett, the study confirmed certain stereotypes, but it also brought to light other surprising and unexpected insights.

To wit:
-Men who vote for the socialist or nationalist parties use more cosmetics than their conservative counterparts.
-Young female voters from the left prefer“waxed” men, while conservative women were much more indecisive when it came to the issue of hairy chests.
-Socialist voters have a greater tendency to be vegetarians, while conservative party supporters are more enthusiastic about other culinary options.

Do you agree? Post a comment.


Tuesday, February 19, 2008

Delay No Mall Does It Again

“How can we inspire ourselves?”

Seldom do people consider this question, but this was precisely the quandry that served as inspiration for the second phase of the Delay No Mall campaign created by LB/Hong Kong.

The team realized that people often shy away from the power behind their inspirations, giving myriad excuses. Since Delay No Mall is a unconventional, daring and innovative client, the team decided to jolt the people of Hong Kong into awakening their creative passions.

The result?

Last weekend, five thousand “Gashapons” (capsule toys) were given away free in Causeway Bay. Inside, there were small plasticine pieces, allowing people to collectively partake in molding a giant art form and/or simply creating their own personal piece of art. The plan behind this concept was to instantly collect at least five thousand creative ideas.
Pretty cool...


Monday, February 11, 2008

Getting Ready for Thursday...

Love is in the air - despite the "arctic blast" that blew through Chicago this weekend - and so I've decided to celebrate the Valentine's Day season by trying out the music video tool that LB/Arc just developed for Hallmark. The result is pretty hysterical.

Want to try? Click here to get started.