Allstate's Bowl Spot

Leo Burnett’s new Allstate spot, airing during College Football BCS games, celebrates a football team’s most overlooked player: the kicker. The humorous commercial give viewers a glimpse into a kicker’s life as he is trampled by cheerleaders, mistaken as the towel boy and snubbed by female fans. In the end, the game is placed in the kicker’s hands, or more appropriately – at his feet - connecting how the value of a kicker and car insurance are related: they’re never truly appreciated until you need them.