Human Trafficking Work for Salvation Army

In order to highlight the cruelty of human trafficking, Leo Burnett South Africa, in conjunction with The Salvation Army, created a campaign that has shoppers stopping in their tracks.
Capitalising on the attraction of shop-front windows in leading South African malls, children between the ages of 4 and 13 across the color spectrum were put on sale in premiere boutiques. Behind them draped a massive For Sale sign, and slotted the children into age categories. Alongside The Salvation Army logo, was the message "Human Trafficking is a serious crime. Help us stop the exploitation."

This hard-hitting campaign imprints the fact that you can’t put a price-tag on a human’s life; and urges the population to realise the harsh realities that children succumb to, when exposed to these acts.

Let me know what you think of this work - would love to hear your thoughts.