Monday, November 26, 2007

Earth Hour To Take Over Oz

Another good bit of news from the past week....

WWF-Australia recently announced The Earth Hour Advertising Partnership, which is an initiative created Leo Burnett that calls on Australia's marketing and advertising community to encourage their clients to incorporate the Earth Hour brand into advertising creative and marketing programs between 1 February and 29 March 2008.

To encourage participation, Fairfax Media is awarding a trip to Cannes for the agency account director and client marketer who find the most inspirational or effective way of driving participation in Earth Hour. Likewise, Campaign Brief is awarding a trip to Cannes for the creative team that develops the best creative work for a client supporting The Earth Hour Advertising Partnership.

Interested? Download the brief from the following FTP site:
Login: earthhouradvertising
Password: partnership



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