Thursday, November 29, 2007

HANGover? Read on...

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Here's three new :15 spots for HANG, the leader in the anti-hangover beverage category in Thailand. The campaign aims to overcome the perception that only beginner drinkers, locally known as ‘weak throats’, need to use hangover cures. Instead, the creative team elevates HANG anti-hangover beverage drinkers to a ‘Nightlife Guru’ status, at the same time underlining the efficacy of the product. Not only are these ‘Gurus’ the envy of all their friends because they have the wildest, most extraordinary nights out, but more importantly they turn up to work the next morning looking strangely unaffected by the experience.

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