Delay No Mall Does It Again

“How can we inspire ourselves?”

Seldom do people consider this question, but this was precisely the quandry that served as inspiration for the second phase of the Delay No Mall campaign created by LB/Hong Kong.

The team realized that people often shy away from the power behind their inspirations, giving myriad excuses. Since Delay No Mall is a unconventional, daring and innovative client, the team decided to jolt the people of Hong Kong into awakening their creative passions.

The result?

Last weekend, five thousand “Gashapons” (capsule toys) were given away free in Causeway Bay. Inside, there were small plasticine pieces, allowing people to collectively partake in molding a giant art form and/or simply creating their own personal piece of art. The plan behind this concept was to instantly collect at least five thousand creative ideas.

Pretty cool...