Wednesday, January 30, 2008

Will it forever be known as the "TUTanium"??

Big news today...

Chief Creative Officer Mark Tutssel was named Chairman of the Titanium & Integrated Jury for the 2008 Cannes Lions Festival. Obviously, this is a huge honor for him and for the worldwide agency, as this category is most forward-thinking, unconventional and highly regarded at the world's most competitive award show.

Mark echoed this feeling when making the announcement by saying, “Last year marked a tipping point at Cannes. While Film had historically been the most highly anticipated competition in the festival, 2007 will be remembered as the year that innovative and ground-breaking thinking dominated. This category is an incubator for ideas. Ideas that are so unique, new and pure that they cannot be labelled in a conventional way. It awards ideas that have found a higher level of integration and category-defying work that pushes the industry forward. In short, these are the most precious and prestigious Lions to win.”



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