You Buy What You Vote

As the Spanish elections approach next month, Leo Burnett Spain decided to ask: Does who we vote for have anything to do with our preferences in regards to what we buy?

As it turns out, yes.

Madrid-based ad agency Vitruvio Leo Burnett, in collaboration with Spain’s leading ‘GAD’ Institute, has developed an intriguing study about the purchase behavior of Spaniards and its relationship to political tendencies and voting choices.

According to Marta Aguirrezabal, President of Vitruvio Leo Burnett, the study confirmed certain stereotypes, but it also brought to light other surprising and unexpected insights.

To wit:
-Men who vote for the socialist or nationalist parties use more cosmetics than their conservative counterparts.
-Young female voters from the left prefer“waxed” men, while conservative women were much more indecisive when it came to the issue of hairy chests.
-Socialist voters have a greater tendency to be vegetarians, while conservative party supporters are more enthusiastic about other culinary options.

Do you agree? Post a comment.